Board of Directors

In 2011, after 13 years of being a fiscally sponsored project, At The Crossroads became an independent 501(c)(3) organization! These are the fantastic individuals who guide and govern our organization.

Avner Lapovsky

Avner is currently co-principal of the wholesale interior design showroom, Sloan Miyasato, which has been a fixture in San Francisco for the past two decades. He has been involved with ATC for several years, and in 2003 organized a birthday fundraising party that raised over $20,000. He has also connected ATC with several other supporters. In addition to his work for ATC, Avner volunteered for a year with SF Aids Foundation on the aids hot line, and volunteered with the SF library to deliver books to the AIDS ward at Laguna Honda Hospital.

What is the one thing you’re most excited about in being part of ATC’s Board?

The decay of care and compassion in San Francisco’s ability to reach out to the homeless youth population has pained my heart for years. After crashing into Rob Gitin and the ATC outreach model at the beginning of the decade, I feel enriched and inspired. Now, a new phase begins and it is my privilege to step up to the plate and officially begin to contribute my talents to the Board of Directors.

Jessi Prue Rifkind

Jessi is an associate with the Nonprofit Finance Fund where she provides consulting services to funders and nonprofits throughout the United States. She recently completed her first Ironman Triathlon and aims to do a marathon on all seven continents. Jessi has made a significant impact assisting with ATC’s financial reporting and controls. She does a millions things at once and makes it look easy.

Marc Vogl (Board Chair)

Marc is currently a philanthropic and fundraising consultant. He is the former Executive Director of Bay Area Video Coalition, and a former program officer at the William and Flora Hewlett Foundation. Marc served on the San Francisco Arts Task Force and Barack Obama’s National Arts Policy Committee and was a founder and former Executive Director of Killing My Lobster, a San Francisco comedy, theater, and film company.

What is the one thing you’re most excited about in being part of ATC’s Board?

ATC is not only inspiring, it is exceptionally well-run. I think highly effective organizations focused on long-term and meaningful impact are grounded in a few basic values, and at its core I am most excited about the commitment ATC places on respect. Clients, staff, supporters, funders, volunteers, and Board members are listened to and acknowledged, they are respected and appreciated. This ethos fosters the kind of atmosphere in which great work happens, ambitious goals are reached, and lives are transformed.

Whitney Wineroth

Whitney is a business analyst at Aritsan Partners with more than nine years of experience in the asset management industry. She holds a BBA in Finance and a BA in Philosophy from Southerm Methodist University. Born and raised in the Bay Area, Whitney practices yoga, loves sushi, and understands the frustrations of Friday afternoon traffic in the city. Despite her hectic work travel schedule, she has been amazing at helping with our events and introducing friends to ATC.


Advisory Board

Mary Gregory

Mary is vice-president and a senior program officer at Pacific Foundation Services, which provides administrative, program, accounting, and record-keeping services to family foundations. She has been a volunteer, board member, board president, staff member and/or fundraising consultant for approximately twenty different non-profit organizations. In 1997, she founded Mary’s List (, a web-based matching service for non-profit organizations that are seeking consultants. Mary lives in San Francisco with her husband Dan and her Labrador, Sazerac.

What is the one thing you’re most excited about in being part of ATC’s Advisory Board?

I am pleased to be part of an organization whose philosophy of inclusion and respect has guided its development in every stage of its growth and change and has led to wonderful outcomes for the youth who have worked with At The Crossroads.

Kevin McCracken

Kevin McCracken is the co-founder and COO of Social Imprints, a full service custom printer that provides employment for at risk adults, including the formerly incarcerated and recovering addicts. In 2004, Kevin received a Neighborhood Leader award from Bank of America. He was a founding member of ATC’s Board, as well as a former client of ATC.


Jon Merriman

Jon Merriman is the co-founder and CEO of Merriman Holdings, Inc., where he is responsible for the overall strategic direction of the firm and focuses on working closely with the firm’s clients. Over the course of his finance career, he has served on more than 10 private and public company boards. He has been a frequent guest on Bloomberg TV as well as CNBC’s show “Fast Money”, and a regular contributor to financial publications such as The Wall Street Journal, Barron’s, and The Daily Deal.

Lateefah Simon

Lateefah Simon is the Director of the Rosenberg Foundation’s California’s Future initiative. She was formerly the Executive Director of both the Center for Young Women’s Development (CYWD) and the Lawyers’ Committee for Civil Rights of the San Francisco Bay Area. She also led the creation of San Francisco’s first reentry services division under the leadership of District Attorney Kamala D. Harris. An avid national speaker, Lateefah lectures across the county at top conferences and top universities. She has served on numerous boards of directors and has received awards for her efforts including the MacArthur “Genius” Fellowship, inclusion in O Magazine’s first ever “Power List”, Ford Foundation’s Leadership for A Changing World, the Remarkable Woman Award from Lifetime Television, the Levi Straus Pioneer Activist Fellowship, and the New Frontier Award from the John F. Kennedy Presidential Library.

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