Guided by our 2023 Strategic Directions, ATC plans to accomplish four key initiatives in 2022. We will be sharing our progress throughout the year. We hope that you will join us in our efforts in whatever ways you can, whether that is participating in our events, reading our communications, spreading the word to your friends and family, or investing financially. It is ATC’s goal to build a more compassionate and equitable Bay Area where everyone has access to caring support and chronic homelessness is eliminated. Yes, It is a daunting challenge but we CAN meet it. It will take all of us.
At The Crossroads’ 2020-2023 Strategic Directions and 2022 Initiatives
2020-2023 Strategic Directions:
- Broadening our impact through partnerships and innovative, evidenced-based services
- Enhancing work culture to foster and support high-performing, fulfilled staff
- Mobilizing a community of supporters through public awareness and engagement
Host a Series of Events that Educate, Inspire, and Build Community
Time period: 1/1/22-12/15/22
Goal: ATC will produce a number of events throughout 2022 that are accessible, fun, and help people learn about the issues that affect our clients and community. These events will also serve as a way to connect all of us who are invested in building a more compassionate and equitable Bay Area.
Reinvigorate ATC’s Brand Messaging
Time period: 1/1/22-5/31/22
Goal: ATC will craft new messaging about our work—including our first-ever vision statement and an updated mission statement—which will serve as our north star. ATC’s external messaging will be bolder, rooted in our values, and drive how we mobilize community members who are passionate about addressing housing instability and inequity in our region.
Design and Administer an Outcome Study
Time period: 1/1/22-12/15/22
Goal: In partnership with Analysis Group, ATC will conduct our first outcome study. ATC will establish key metrics to “measure what matters” in order to better understand the impact of our client-directed, unconditional, and long-term model of support. This important step in becoming a more data-informed organization follows the completion of our first-ever client study in 2021.
Establish a Professional Development and Employee Mobility Program
Time period: 1/1/22- 12/15/22
Goal: ATC will develop a program that fosters a continuous learning culture, investing deeply in our current staff and the future of ATC. It will focus not only on current training needs but provide opportunities for mentorship to our staff empowering them to grow into leadership roles. The program will include professional development plans and budgets for all staff, management training, coaching, and wellness activities. ATC will also be establishing an internship program that will develop a meaningful pathway for employment for underrepresented individuals in our city, including previous clients.