Brian started his career as a simple copywriter who wrote the first-ever Jose Cuervo website, and now, over 20 years later, he’s an even simpler creative director who believes that ROI should stand for “Return on Involvement. He loves the work. He loves brands. He loves strategy. He loves creativity. He loves results. Every day, he goes to the office (or logs in remotely) looking for another reason to fall in love.