Set a Bold 20/20 Vision for At The Crossroads
Time Period: 1/20 – 5/20
Goal: A bold vision for the future of ATC that will result in increased impact and becoming a more visible leader in addressing issues impacting people experiencing homelessness and housing instability and gaps that exist in Bay Area homelessness services.
Create a Compelling and Galvanizing Marketing and Public Relations Campaign
Time Period: 9/19 – 8/20
Goal: A campaign that evokes conversation and action through highly visible touchpoints with the public and results in updated marketing materials and website for ATC.
Develop a More Robust Evaluation Program
Time Period: 9/19 – 6/20
Goal: Create a new data collection system that enables ATC to evaluate its efficacy on an ongoing basis, allowing for the organization to evolve its program model and communicate with its investors on progress in accomplishing its mission.
Reach Our City’s Most Vulnerable Young People Through Outreach and Counseling Services
Time Period: 7/19 – 6/20
Goal: Connect with over 600 individual youth and young adults through day- and nighttime street outreach. Provide intensive counseling services to at least 250 of these young people.
Increase Access to Food and Essential Supplies for Youth on the Streets of San Francisco
Time Period: 7/19 – 6/20
Goal: 5,400 meals over 12 months. As part of its outreach and counseling services, ATC provides sandwiches, food boxes, hot meals, essential clothing, and hygiene materials.
